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Optima Design

Branches:
La Spezia
Founded:
2004

Founded in 2004, Optima Design is a company that gathers professionals from different fields, such as yachting, industrial design, automotive, strategic communication. It operates all over the world and supports its clients in creating and developing products in new and innovative ways.

It is able to follow a project from ideation to realization. We design products through engineering, construction drawings and production supervision. We create innovations that customers do not expect, and that they ultimately love.

We design by understanding and discovering the needs of clients in the first instance. We analyse the market and define our target after intense research and planning.

Working towards a long-term goal when designing a new product is our strategy: before beginning the design process we analyse the history, context and consider sociological factors to ensure the correct positioning of the brand on the market.

Our work involves mapping the evolution of our products, evaluating and considering the works of our industry colleagues and competitors to create unique projects that endure and make history.

Finally, we analyse suitable production methods to make our projects come true, taking profitability planning into account.